That's the Power of Hair
Old Spice

A Cannes Lion award winning interactive campaign for Old Spice.

That's the Power of Hair was part of the Hair That Gets Results integrated campaign showing how guys who use Old Spice hair products "just seem to do better in life."

Working with Framestore and Wieden + Kennedy, we developed an interactive online experience where users could request any of 29 Huey Lewis and the News songs to be performed by a mop of hair. The experience was hosted at thatsthepowerofhair.com, provided as an embeddable widget, and served as rich media ad units (DoubleClick, Funny or Die, GQ, Break, others).

That's the Power of Hair was awarded a Cannes Lion in 2014. We led development and UX on the project, working with Wieden + Kennedy and Framestore to execute the creative brief.

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