An augmented reality app that invites visitors to create and play as they encounter select contemporary pieces in the museum's collection.
Art+ is an augmented reality app for the Norton Museum in West Palm Beach. The app is intended to engage young audiences and their families through art-making and play.
Centered around select contemporary pieces in the museum's collection, Art+ features six bespoke augmented reality activities. Each activity invites visitors to create and install new virtual artworks informed by the original work's form and the artist’s process.
Through puzzles, performance, and virtual art-making, Norton Art+ provides a digital museum experience that's highly creative and participatory.
Art+ was developed in collaboration with Local Projects.
Claes Oldenburg & Coosje van Bruggen's Typewriter Eraser, Scale X inspired a virtual driving game in which visitors race a mini-eraser around the museum's main entrance fountain. The game challenges visitors to erase virtual letters scattered around the fountain by driving over them. With each letter erased, a player's eraser grows in scale, eventually matching the original sculpture.
Danh Vō’s We The People is a full-scale replica of the Statue of Liberty, split into 250 individual pieces spread around the globe. We The People invites us to "experience this world famous icon on a human scale, and to reflect on the meaning of liberty from multiple perspectives" (Public Art Fund).
For Vō's piece, we asked visitors to place a virtual version of Lady Liberty in the museum gallery at human scale. We then challenged people to locate the Norton Museum's piece of the sculpture within the larger artwork. Upon solving this puzzle, the statue animates into a deconstructed "exploded" view - encouraging visitors to consider how each individual piece in We The People comes together as part of a conceptual whole.