Moon
Ai Weiwei & Olafur Eliasson

A web-based social art platform for the artists Ai WeiWei & Olafur Eliasson.

Moon was initiated on occasion of the 2013 Falling Walls conference in Berlin. On behalf of Ai Weiwei and Olafur Eliasson, we designed and developed a web-based platform that allows users to make a mark on a shared 3D canvas - "a vision, a doodle, a statement, a greeting, a thought."

Taking inspiration from the way graffiti defies the oppression of a wall through marks, Moon offers a virtual, global surface for anything that matters to you as a mark: graffiti, signatures, messages, poems, raps, or drawings. Users pan and zoom around the moon to explore drawings submitted by people from around the world. Up to one million drawings are displayed simultaneously across the surface of the sphere. New marks are created via a drawing tool and rendered to the moon in real time. Drawings are taggable, searchable by tag, and can be shared to Twitter and Facebook.

Line Break led UX and development on the project, from initial concept to launch. In 2020, we archived the site at the request of the artists. In the end, Moon was visited millions of times and featured over 150,000 submissions from virtually every country in the world.

Moon encourages awareness of connectivity beyond real and imagined borders and embraces diversity and protest.
Moon featured at the Tate Modern.
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